Scott Kulok is an eclectic director/writer/ photographer who has worn many hats in his career in the advertising industry. Scott started out in the ad agency world, working for many large agencies and finding a way to direct spots and develop his vision and style along the way.
When not directing, Scott is the Creative Head, as well as one of the three founding partners of The Acme Idea Company, South Norwalk, CT. Acme was founded in 1998 as a strategic and creative consultancy designed to provide major marketers with a resource outside of the traditional, large agency model.
Scott serves as Creative Director and Writer on all Acme assignments, which include Duracell Batteries (Procter & Gamble), Tempur-Pedic International, Godiva Chocolates, as well as many other consumer goods companies. He has led Acme’s creative output on assignments from Kraft Foods, Nabisco, Pepsico, Johnson & Johnson, Campbell’s Soup, Gillette, Drugstore.com, Vitamin Shoppe.com, and for Acme’s very first assignment, helped launch a fledgling company called eBay. Scott has directed the agency’s work for several of their clients, including Tempur-Pedic, and Duracell.
He has also garnered attention and acclaim for his short film on The Sandy Hook shooting, featuring actual family members of the victims of the 2012 shooting.
In an environment where many advertisers are looking for directors of multiple disciplines, Scott creates a compelling choice as he is experienced in all facets of production and is able to take a project from creation to completion, using all of his talents in concert along the way.
The unifying thread throughout Scott’s work is his ability to work with people, either real or actors, and pull human, poignant performances from them. He finds a way to know his subjects and capture their unique stories in an engaging, personal way.